Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:

What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?

The mighty upset! Epic highs and perilous lows at the Tingalls Graphic Design office last Friday as the February Spoons Championship battle was decided.

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.

It’s not your Spidey-Sense tingling, you're feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we're not willy-nilly with the term Project Success. It’s a direct result of our creative process.

Everyone knows about Google - but did you know that YouTube is the second most used search engine? Read some more and learn how to take advantage of this fun and exciting tool.

When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.