While lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation.

Ever wondered how some brands manage to make all their logos feel like part of one big, happy family? Tingalls calls this the “parent/child” logo effect; a clever strategy that keeps a brand’s identity cohesive yet allows each sub-brand to have its own unique flair.

Should you list LLC on your logo? Who owns the rights? How should you use it and how many versions should you ask for? We've compiled some of the most common questions we get asked about the logo design process with answers!

This month's Tingalls case study highlights Find A Wrench website. View what we've designed, how the process works and the results

What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?

It’s not your Spidey-Sense tingling, you're feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we're not willy-nilly with the term Project Success. It’s a direct result of our creative process.

When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.