Many companies sign up for a tradeshow and don’t think about it again until a few weeks before the event. That’s usually when they realize they need a booth, banners, and handouts—fast. To get real results, your tradeshow design and materials need the same level of planning as any other marketing campaign.

In today’s world, where phones are always within reach, QR codes are one of the easiest ways to bridge the gap between print and digital marketing.

Exhibiting at a trade show involves a lot, but, if done right, it's worth the effort. Read on for tips on how you can get the most out of your next event!