Marketing Tips & Tricks

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Google Analytics 4 Basics: Understanding Your Website Traffic

Wondering how people find your website and what they do once they get there? Google Analytics 4 (GA4) helps you track website traffic, discover your most popular pages, and see which marketing efforts are working. Learn the basics of GA4 and how to use this free tool to make smarter marketing decisions for your small business.

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Content that Counts: The Golden Nugget

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.

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