Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send marketing materials to specific neighborhoods without needing a mailing list.

Choosing the right name for your business or nonprofit is one of the most important decisions you'll make as an entrepreneur. The name shapes first impressions, influences brand perception, and can have long-term implications for your company’s growth and identity.

What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?