6 Things You Can Do to Turbocharge Your Website in 2015
Thinking it would be great to get more customers from your website in 2015, or that you haven’t been making the most of Internet marketing opportunities?
You certainly aren’t alone. This is the time of year when we receive a particularly high volume of calls from business owners, managers, and executives who are looking forward to bigger things.
In the course of our initial consultations, there is usually a handful of common recommendations we are able to make and get started with.
Here are six things you can do to turbocharge your website and turn it into a marketing machine in 2015 and beyond.
1. Give Your Website a Fresh Layout
If your website is more than a few years old, the chances are good it could use a fresh look. This isn’t just about sprucing up your pages, though. You can also add a simpler navigation structure and introduce new pages or features at the same time.
The current trend is simple, clean, and elegant. Is your site on trend?
2. Freshen Up Your Content
You’d be amazed at how many companies have website content that’s out of date. Sometimes it refers to employees who are no longer with the company, products that are no longer sold, or promotions and events that have long passed.
Adding fresh content fixes those issues and also helps with branding, sales, and search engine optimization.
3. Make Sure Your Website Design Is Mobile Ready
In some industries, mobile web traffic accounts for half of all visits to the average website.
Be sure your website loads quickly, navigates easily, and allows visitors to browse whether they’re using a home computer, tablet, or smartphone — and across various software programs such as Google Chrome.
4. Improve Your SEO
Search engine optimization has changed drastically in the last few years. Today there’s more emphasis on local geographic keywords, contextual searches, and fresh content.
Old-school SEO techniques not only work less effectively than they used to, they can actually hurt your rankings. This is a great time to freshen up your appeal to Google and other search engines using Tingalls’ tried-and-true keyword techniques.
5. Add Social Feeds and Share Buttons
If your target customer is using social media, your business should be using it too.
By adding social feeds and sharing buttons to your website, you give buyers another way to interact with your business. Plus, you make it easier for them to refer you to friends and colleagues.
6. Capture Visitors’ Emails for an Informative E-Newsletter
While they’re not exactly new in the world of Internet marketing, email newsletters still work.
There is no better way to stay in touch with customers and quickly promote sales or special announcements. Make sure your newsletter signup is in place and generating consistent returns.
Turn Your Website into a Lead Generator
If your website isn’t helping you generate leads and sales, then you may be missing your biggest opportunity to win new business.
Why not schedule a free website design consultation with our team and see how we can help turn your website into a cost-efficient source of new customers?
And here’s to an amazing and productive 2015!
