How Graphic Designers Can Up their Credibility Factor - Part 2
In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject.
Although we’re talking specifically about graphic designers here, these strategies really apply to any profession.
No matter how much of an expert you are at your craft, these strategies will help improve your credibility — as well as your bottom line.
Crystalize Your Process
Set up an “external” process with the customer that’s easy to understand. Timeline, milestones, and what you need from them are all good things to flesh out upfront.
Remember, for expectations to be met they first have to be clearly set.
The clearer your internal process is, the more successful you will be as a graphic designer. This includes having solid apps for billing, time tracking, and expenses, along with a calendar app that integrates with both mobile and desktop devices.
At Tingalls Graphic Design, one of our favorite apps is Harvest, which can be used for invoicing, time tracking, and expenses. It’s easy to use, accurate, and inexpensive.
Your internal process also includes how you do your work. What questions do you ask your clients to determine what they’re looking for? Do you sketch by hand first, or do you prefer using a digital pen tablet?
Exceed Expectations
Going above and beyond — within reason — is a great way to develop long-term relationships and gain referrals.
We’re not suggesting that you perform additional graphic design services for free, but if you can make an improvement, suggestion, or add extra value to the client’s experience, go for it.
Don’t Promise a Deadline You Can’t Keep
In the excitement of landing a paid project and wanting to exceed the client’s expectations, it’s easy to blurt out a completion date that simply isn’t realistic.
Take a moment to evaluate your schedule before committing.
It’s perfectly fine to say, “Let me check my workload and get back to you ASAP.” This also lets the client know that you have other customers — which can actually give them confidence that they’ve hired a busy and trusted designer.
Form a Corporation
This sounds more intimidating and expensive than it really is. Search Google for “form a corporation in YOUR STATE NAME,” and you’ll likely find your state’s Department of Financial Institutions website. These sites usually provide links to incorporation forms and instructions for completing them.
If you’re currently operating as a sole proprietor, forming an LLC is often a good starting point.
Depending on your situation and annual revenue, your graphic design business might benefit from a different type of business structure. It’s always a good idea to talk with your accountant before making a final decision.
Have an Awesome Website
Would you feel comfortable hiring a plumber whose van looks like it’s about to fall apart?
The same idea applies to your website design.
It should look great and read clearly so every visitor is impressed. The same goes for your print collateral.
If you need help in this area, Tingalls Graphic Design can help. Feel free to contact us anytime to set up a complimentary meeting and discuss your website needs.
