Advertising, Branding Tara Ingalls Advertising, Branding Tara Ingalls

Brand Re-Boot

Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:

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A Tingling Sensation: Project Success

It’s not your Spidey-Sense tingling, you're feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we're not willy-nilly with the term Project Success. It’s a direct result of our creative process.

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