Category Archives: Small Business Marketing

Outsourcing Can Increase Your Bottom Line

Posted on January 23, 2012 by Tara Ingalls

Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of … Continue reading →

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Posted in About Tingalls, Advertising, Copywriting, Logo Design, Small Business Marketing, Tradeshow Marketing | Leave a comment

An Easy Way to Incorporate Social Media

Posted on October 3, 2011 by Tara Ingalls

Too many people shy away from using social media as a business marketing tool because they feel it’s too difficult or it will take too much time. We think that social media should be an important part of your marketing … Continue reading →

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Posted in Small Business Marketing, Social Media Marketing, Tips | Leave a comment

What is Google +1

Posted on September 29, 2011 by Tara Ingalls

Google +1 is different than Google Plus, although they both were rolled out at roughly the same time. The +1 is a way to “like” or recommend a website or business to others while Google Plus is a new social … Continue reading →

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Posted in Search Engine Optimization, Small Business Marketing, Tips | Leave a comment

Writing for the Web is Different

Posted on September 26, 2011 by Tara Ingalls

We firmly believe that if Shakespeare was around today and trying to write for the web he’d fail miserably. And it’s not just Shakespeare that doesn’t translate well from print to the internet, it’s a challenge for most traditional print … Continue reading →

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How to Create “Link Juice”

Posted on September 22, 2011 by Tara Ingalls

Link juice is a search engine optimization (SEO) term you might hear thrown about, but the most basic definition of link juice is link building or sharing the links for companies you recommend and them, in turn, sharing your website … Continue reading →

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Posted in Search Engine Optimization, Small Business Marketing | 1 Comment

What is Link Building and Why is it Important?

Posted on September 19, 2011 by Tara Ingalls

A link on a website is a direct connection that when clicked hops the reader directly from your website over to somebody else’s. It’s something most of us use every day when we’re online, even just Googling something and following … Continue reading →

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10 SEO Tips for Small Businesses

Posted on September 8, 2011 by Tara Ingalls

1)    DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want to happen. Learn the difference … Continue reading →

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Posted in Advertising, Search Engine Optimization, Small Business Marketing, Tips | Leave a comment

Google Analytics: The Next Step

Posted on September 5, 2011 by Tara Ingalls

Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. If you can devote the … Continue reading →

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Google Analytics Basics

Posted on September 1, 2011 by Tara Ingalls

Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? Are you getting as much … Continue reading →

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Posted in Mobile Optimization, Search Engine Optimization, Small Business Marketing | Tagged , | Leave a comment