What are QR Codes and How to Use Them
QR codes—short for Quick Response codes—are scannable barcodes that connect printed materials to digital content. With a quick scan from a smartphone camera, users can instantly access websites, contact info, directions, forms, and more.
In today’s world, where phones are always within reach, QR codes are one of the easiest ways to bridge the gap between print and digital marketing.
How QR Codes Work
When someone scans a QR code with their phone, the code automatically delivers information you’ve pre-set. That could include:
A website or landing page
Contact information (vCard)
Phone numbers or email links
Event sign-ups or forms
Text messages or special offers
Instead of asking people to remember a URL or type anything in, QR codes remove friction and make engagement instant.
Why QR Codes Matter for Print Marketing
QR codes bring static print pieces to life. Even something simple—like a business card, brochure, banner, or sell sheet—can become interactive. A single scan can turn a printed piece into a gateway to your full website, portfolio, or product catalog.
This is especially valuable when space is limited but you still want to share more.
QR Codes at Tradeshows: A No-Brainer
QR codes are now a must-have at trade shows. They’re commonly used on:
Pop-up and hop-up tradeshow booths
Banner stands
Tabletop displays
Printed handouts
Instead of juggling brochures or trying to remember who you talked to, QR codes let visitors take your brand with them—digitally.
You Control the Message
One of the biggest advantages of QR codes is flexibility. You decide exactly where the code leads and what action it encourages. Even something as simple as adding your contact info to someone’s phone can make a big difference when they’re ready to buy.
Better yet, QR codes can be updated or tracked, giving you insight into what’s working and what’s not.
QR codes are one of the simplest ways to connect printed materials with your online presence. When used thoughtfully—especially in tradeshow design and banner design—they help turn attention into action. If you’re planning a tradeshow or updating your marketing materials, QR codes should be part of the conversation. Contact Tingalls Graphic Design to help you integrate QR codes into your print, booth design, and overall marketing strategy.
