Is Your Blog Helping Your SEO — or Working Against You?
Most business owners have heard the phrase “content is king,” and yes — adding fresh content does help your search visibility. That’s why so many companies start blogging in the first place. It keeps the site active, gives Google something new to crawl, and helps answer the questions your customers are already asking.
But here’s the part people don’t always realize: not all blogs help your SEO. Some can actually hurt it.
Where You Put Your Blog Matters
Years ago, a lot of businesses (us included!) set up their blog on a separate platform like wordpress.com because it was fast and easy. The problem? Google saw that blog as its own website.
So instead of strengthening your main domain, all that great content was building authority somewhere else.
Today, things work much differently — and much better — but the rule is still the same: your blog should always live on the same domain as your website.
Why This Matters for SEO
When your blog lives inside your main site:
Every post strengthens your domain
You build more internal linking opportunities
Google sees consistent, helpful content under one roof
Your site grows its topical authority
Your keyword footprint expands naturally
The content you're already writing starts working for you — not against you.
Is Your Blog Helping or Hurting?
Here’s the quick test: where is your blog actually located?
If it’s anywhere other than your main website domain, it’s time to bring it home.
How We Handle It at Tingalls
All of our blog content now lives in one central spot on our website. Every article supports our keyword strategy and helps Google better understand what we do.
The result? We see stronger rankings for logo design, website design, and small business branding — simply because our content lives where it belongs.
Want a Blog That Actually Improves Your SEO?
Whether you’re on WordPress or Squarespace, we can help you:
add a blog to your website
organize it in a way Google loves
create a posting plan
use keywords naturally
link posts back to your services
If you want your blog to start pulling its weight, just reach out. We’re happy to help.
