Is ChatGPT Replacing Google for Small Business Searches?
A new client recently told me they found Tingalls through ChatGPT searching for “logo designers in Madison.” I thought… wait, what? I never created a business profile in ChatGPT. I didn’t run any ads there.
So how does that happen?
I did a bit of research and here’s what I found:
1. Your Website Still Matters (A Lot!)
ChatGPT pulls from information from all across the web. So be sure to include the following in your website:
What your business does
Who you serve
Where you are located, and
What makes you unique in the marketplace
If your homepage just says “Welcome” and doesn’t mention services or the geographic areas you
serve, it’s like having a storefront with no sign on the door. Be clear, specific and use laymen’s language.
2. Keywords Aren’t Dead — They’ve Just Grown Up
When someone asks a question like: “Who’s a good remodeling company in Madison, WI?”
The businesses that show up usually have:
Location-specific content
Service-specific pages
Consistent messaging across their site
If you’re a plumber in Middleton, say “Plumbing Services in Middleton, WI.” If you remodel kitchens, say “Kitchen Remodeling in Madison.” This is content-based SEO that Tingalls is known for doing all its good work behind the scenes.
3. Google Business Profile Still Matters
Make sure once you’ve claimed your listing, you are regularly visiting it to:
Make sure the profile is 100% complete – that coveted green circle
Reply to all reviews
Add updates of company news, products and events
Google is constantly adding questions in the “Edit profile” section so be sure to click into all those sections for completion.
4. Consistency Builds Trust (For Humans and AI)
If a website says one thing, social media says another, and Google profile says something else, it creates confusion for your potential clients. Be very clear on your branding and who you’re talking to. Consistency helps search engines and AI tools clearly understand these things.
5. Authority Matters
Do you write new content for your website at least once per month? How is a visitor going to find value in your company before they click that consultation button? Blogs, whitepapers, case studies, FAQs, testimonials … these all provide helpful, educational content that will build authority over time.
The Big Takeaway
Businesses don’t opt into ChatGPT results. They earn their way in by strong, clear website content, smart location-based keywords, consistent messaging online and offering helpful content regularly. It’s not magic. It’s good marketing.
