How to Market Your Business Online

Podcasts
Written By Tara Ingalls

Which social media platforms should you be on? The short answer: it depends. In James Kademan's Authentic Business Adventures podcast, Tara shares how to decide which platforms are worth your time (and energy!) and the secret sauce for creating engaging content.

Podcast Highlights:
04:21 Focus on one platform, and understand that social media is NOT a sales tool.
06:48 Social media affects behavior and consumption habits.
12:14 Boost content strategically using analytics.
17:36 Set clear, measurable, time-bound marketing goals.
24:15 Beware of companies that overcharge and misrepresent digital marketing services with Tingalls' simple checklist.

Tara Ingalls
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