Category Archives: Color in Marketing
What’s in a Color? The Impact of Color in Branding
Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the … Continue reading
What Can You Control and Influence in Your Marketing?
The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them … Continue reading
Simple Way to Get Buyers to Take Action
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing … Continue reading
Pantone Color of the Year 2011: Not Your Grandmother’s Shade of Pink
This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color. Honeysuckle 18-2120, the PANTONE Color of the Year for … Continue reading
Do you have PMS?
McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked … Continue reading
