Author Archives: Tara Ingalls

Do You Really Need a Logo in Digital Marketing

For some reason some entrepreneurs think that if they’re engaging in online digital marketing they don’t really need a logo to help visually define their brand. However, these are the same entrepreneurs that also have varied and scattered brand messaging … Continue reading

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10 Reasons Why Your Website Might be Under-Performing

There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future … Continue reading

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Posted in Advertising, Search Engine Optimization, Social Media Marketing, Website Design | Tagged , , , , | 1 Comment

3 SEO Trends, What’s In and What’s Out

Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search … Continue reading

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6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled … Continue reading

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Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were … Continue reading

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Posted in Advertising, Branding, Direct Mail, Print Design | Leave a comment

What’s in a Color? The Impact of Color in Branding

Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the … Continue reading

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5 Reasons Why You Should be Blogging

If your company isn’t blogging regularly, you may want to reconsider the blogging option. Below, Tingalls Graphic Design has collected five good reasons why you should have a company blog on your website and how it can help you promote … Continue reading

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PR Is Not Dead … Just like Everything Else, It’s Evolving

Did your first mobile phone come in a briefcase-sized carrying case that you kept under the seat of your car “in case of emergency?” If so, you – like me – are old enough to call yourself a witness to … Continue reading

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The Sure-Fire Approach to Social Media Marketing

I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some more sales to you. Where … Continue reading

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Creating an Effective Landing Page That Leads to More Conversions

A landing page is a web page that targets a particular audience and captures their information, typically through a lead form. A good landing page will be easy and comfortable to navigate and will quickly give visitors what they want. … Continue reading

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Posted in Small Business Marketing, Tips, Website Design | Leave a comment