Monthly Archives: December 2011
Branding vs. Logo
Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A brand is an idea or … Continue reading
Website Amigo vs. WordPress
We’ve had a few customers ask us what is the difference between Website Amigo and WordPress. Since this is a completely valid question we thought we’d blog about it and share the answer with everyone. The main point to understand … Continue reading
Separating the Amateurs from the Professionals in Graphic Design
Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point everyone held a crayon in … Continue reading
Why Isn’t My Website #1 on Google?
This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the … Continue reading
Brochure vs. Palmcard: Picking the Right Print Advertising
Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot … Continue reading
Why Hire a Professional to Design Your Logo?
Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own and provide an instant mental … Continue reading
