SEO Copywriting

SEO copywriting keywordsSearch Engine Optimized (SEO) copywriting can help your website stand out above your competition. It is achieved by carefully manipulating the context of a webpage to conform to best SEO practices and still produce compelling content that is easily readable, information and persuasive.

Tingalls Dzyn never uses black hat solutions to SEO but rather relies upon tried, true and trusted techniques that poise your website for good search engine rankings now and into the future. Focusing on quality content that is optimized correctly will give your page evergreen viability whereas quick fix solutions that take advantages of current loopholes in search algorithms may give your site a brief burst of popularity, but in the end will end up harming your company’s reputation with the search engines.

Writing for the web is different than writing for printed materials and requires an ability to be very concise, quickly present main ideas and information, and ask for conversion in a way that is not intimidating or too aggressive, and above all, incorporate keywords that will help your website get found by users on search engines.

The field of SEO is constantly changing and Tingalls Dzyn is committed to staying abreast of new information and implementing SEO best practices to improve your website content.

SEO Snapshot

In addition to SEO Copywriting, Tingalls Dzyn offers an SEO Snapshot that gives you more insight on your website’s current Search Engine Optimization by analyzing your use of key SEO tools. A page by page review of your keywords, title tags, meta data, photos, PDFs and other elements are incorporated into a report that gives you a better idea of how you are currently seen by the search engines.  Whether you have an in-depth SEO strategy or you aren’t using one at all, this is a good way to see where improvements can be made to boost your ranking on search engines.

Included with the page by page analysis of your website, you’ll get valuable information on other techniques you can use to boost your SEO such as adding a blog or a newsletter, social media suggestions, link juice ideas, referral and testimonial pages, becoming locally listed, and other tips that apply specifically to your website.

Why SEO is Important

In today’s business world most companies find that having a website is essential, but what good does that website do for your business if no one can find it? Google is the most popular search engine today and being the number one listing for your industry is a coveted distinction. Search Engine Optimization is a collection of strategies designed to make your website more visible to Google, Bing, Yahoo and other search engines.